The well-known social network Twitter has launched a new tool called Live Cut, which allows the editing of live videos in order to create clips about the most prominent and important moments of streaming, which offers the possibility of capturing what deserves to be remembered for another time, in addition to incorporating new functions focused on scheduling published content and improving the publication of videos.
In order to use this tool, users who want to know how Twitter's 'Live Cut' works for posting and editing live They must be clear that they need to have an account in the Twitter Media Studio service, the platform that the well-known social network makes available to users so that they can carry out the planning, monetization and monitoring of all the content they publish on the social network , and mainly focused on the audiovisual world.
When a user accesses Twitter Media Studio, the platform automatically shows the existing update on it in which the Live Cut tool appears, which allows users to access it directly. However, you must bear in mind that Media Studio access is only intended for users approved by Twitter, so this tool cannot be used by anyone who registers on the social network.
LiveCut comes to Twitter to replace the SnappyTV tool, which had also been created by the platform to allow video content creators to edit clips related to their videos and broadcasts and thus be able to share them on the social network with others. users to improve the level of interaction with their accounts on the platform. In fact, the aforementioned SnappyTV tool became popular as a way to tweet important moments within sports broadcasts of all kinds, such as tennis, racing ...
Now users can make use of Live Cut, which has the same functions as the aforementioned SnappyTV but has better integration with the rest of Twitter's features and functions aimed at managing and publishing audiovisual content.
However, one of the main drawbacks of Live Cut is that does not allow the publication of edited clips on other social networks, which will mean that if you want to do it, you will have to first download the desired clip to your device and, later, upload it again to each social network individually. This is a clear difference from SnappyTV, which did allow a clip to be posted directly on other social platforms.
However, it must be taken into account that for the moment SnappyTV can continue to be used, although it has an expiration date, since in a matter of months it will be discontinued and users will be forced to migrate their content to Live Cut, a tool that has been created by Twitter with the clear intention of improving the level of interaction between the application and the audiovisual content that can be published on the social network.
From Twitter they are making different advances in relation to the search to provide their platform with more and better functions focused on improving audiovisual content within the social network, as was demonstrated after the arrival of an application aimed at the beginning of this year. to the planning of videos and a few weeks ago the offers that it has launched for the production of videos of influencers and companies through its Arthouse platform,
ArtHouse, for those who do not know it, is a service that offers different plans to users for the creation of content according to the needs that these companies may have, their plans being the following:
- Digital strategy: Through this plan, the social network offers services of content creators and artists to be in charge of creating audiovisual content for brands, establishing a minimum investment of $ 150.000 and a delivery time of between 2 and 3 weeks .
- Influencer management: On the other hand, Twitter has a plan designed especially for influencers, which aims to connect brands with these people who are influential over others, a service that has a cost of approximately $ 125.000, which includes the creation and production of the content that is published, with a delivery time of approximately five weeks.
- Events with live broadcasts: Given the high number of users who interact with the ads when they see a live broadcast, Twitter has chosen to create a service designed so that brands that decide to broadcast live broadcasts of events can also promote themselves while they carry out the same, offering a service that, for approximately $ 500.000 includes both the live broadcast of the event and its advertising. This type of live broadcasts that are sponsored have already been seen by the platform in different brands and events.
- Create and edit videos: Finally, through ArtHouse, Twitter tries to bring brands closer to the services that refer to the creation and editing of audiovisual content, thus trying to provide a simple solution to all those companies that do not have a specific team for the creativity and communications, offering plans that start at $ 150.000 for the creation of videos and $ 250.000 for those videos that only need to be created in a vertical format, a type of service that is delivered in a time between one and two weeks.
All these services are focused on improving the digital marketing strategies of companies, while at the same time trying to encourage the arrival of content creators to Twitter, where they will be encouraged to publish more regularly.
This way you already know how Twitter's 'Live Cut' works for posting and editing live, so if you have the possibility you can start testing it on your videos.