TikTok It does not stop receiving competition from different companies that seek to face it in terms of short videos. Instagram, with Reels, hopes to face it and become a perfect and alternative option so that users of its platform can make use of this function, similar to that of TikTok, which will give greater content creation options for users of the platform.
In this sense, Google has decided to launch its alternative and, just as it launched a service very similar to Pinterest last month, now it does the same with TikTok, but leaves aside humorous videos to focus on the sale of products over the internet.
This new Google service is called shoploop, a web application that is fully adapted to mobile phones and that, initially will be focused on beauty products. The purpose of the application is to know in the same application all the information related to these products, being able to find reviews and reviews of the products and to be able to proceed with their purchase in just a few seconds, with just a few taps directly on the smartphone screen.
The purpose of shoploop is that users can learn about new products through short videos that will have a maximum duration of 90 seconds, so that you can buy the product that interests you directly from the application.
When you watch one of their videos, you will be able to see how a small box appears at the bottom of the screen in which the promoted product that is for sale will be displayed and, therefore, available to all users, with which It is an option that will be perfect for all brands, businesses and online stores that want to increase their presence on the web and sell more products.
By clicking on this product, you will see how the web page corresponding to the online store where you can purchase it opens directly, which will generally be the official page of the product. At that time, you will be able to follow the purchase process directly on your own website, completing it entirely in it and not in the application, something that may not be entirely practical for some users.
In other words, shoploop It is in charge of showing you those products but by itself it does not process the orders, but redirects you to the web from which you can do it.
Considering this, you may have doubts regarding its resemblance to TIkTok. In this sense, it is important that you bear in mind that its resemblance to TikTok is not only given by the short videos, but also because it has a similar navigation system that shows you different videos that are related to your interests or that it considers that They can be to your liking, under an algorithm that is responsible for knowing the characteristics of each user to try to offer those products that it considers can best fit each one.
The application is very easy to use, so just by installing it on your mobile device you will not encounter any kind of problem to start using it from the first moment. As a social network that is in its essence, it has different distinctive elements of this type of application, as is the case of the "likes", since it has a button so that you can give your "like" to those contents that are of your interest.
The application is completely free and does not have ads, which is not strange either, since in some way all its contents are ads, and that is that Google, instead of creating a social network in which purchases can be added, as it has done Facebook with Instagram, has preferred to create a shopping network that has social network details.
The new Google application for the moment will be focused, as we have said, on beauty products, but depending on its success it could grow in terms of available products, making it cover many more sectors such as clothing sales or other elements that may be of interest.
We will see over the months whether or not Google has achieved success with this very special social platform, which is different from what we have seen so far in the social app market but about which there are certain doubts about its success. that you may have.
The fact that payments cannot be processed directly from the application, at least initially, means that for many users it can become somewhat cumbersome to have to continue with the purchase process through the website of each store who owns the product. This makes it somewhat more messy to carry out this process that could be much easier to carry out through the application itself if it incorporated this possibility.
In fact, the normal thing would be that in the nearest future, Google decides to add this functionality in Shoploop, which would thus allow something similar to happen to the products for sale in Instagram Shopping stores, where the purchase process can be carried out in a direct way from the application itself.
This is very beneficial both for the brands and stores themselves and, above all, for users, who can thus greatly simplify their purchases and all this without having to constantly deal with purchasing processes that are somewhat uncomfortable for them.
Shoploop will seek to capture the attention of all those who are interested in buying different products such as makeup, skin care, hair care, nails, etc. As the months go by we will see if other articles of another type begin to be added to increase the possibilities of the platform.