How to make money through TikTok

TikTok It is one of the social networks that has grown the most in recent years, being one of the biggest threats to some platforms such as Instagram, which decided to launch its function Reels to try to cope. Despite this, TikTok continues to be the preferred option for millions of people around the world to create this type of short-duration videos, even being a way to become an influencer and be able to reach generate income with it. The video network of Chinese origin is a good option for those who seek to generate income through social networks, so we are going to explain how to make money with TikTok in 2021 in case you are interested in knowing the different options you have to achieve it.

Ways to make money with TikTok

To begin, you should know that there are multiple ways to generate income through this social platform. You can opt for one of them or choose to combine several of them, this second route being the most recommended, since in this way you will be diversifying and you will be able to expand your chances of achieving success. That said, if you are interested in knowing how to make money with TikTok in 2021, we will explain how to do it:

TikTok Creator Fund

One of the possibilities you have when it comes to knowing how to make money with TikTok in 2021, is to resort to special fund for TikTok creators that the platform announced to try to reward all those who try to use their profile on the social network to provide innovative content. This makes it possible, as a creator, earn money directly from TikTok, thus imitating the methods that can be found on other platforms such as YouTube, Twitch ..., although with some characteristics different from these. In any case, although it is not the easiest way to generate income, it is a possibility.

TikTok Shopping

Since the end of last year 2020, TikTok has an agreement with Shopify, the online store platform where anyone can quickly make an online store. Thanks to the agreement they have reached, Shopify users can use TikTok to promote their products and vice versa, so that content creators themselves can create a store with their own products in Shopify and promote them through the social network. This being another way to be able to generate income. In this way, users of the online store platform can carry out marketing campaigns directly from their control panel, having a tool that allows creating video content in a simple way. In addition, it is possible to have control over the conversations that come from TikTok.

Affiliate links

Since February last year, TikTok allows inserting links in user profiles, so it acts in a similar way to the link that can be placed in the bio of Instagram, which makes it possible to take advantage of it for place affiliate links. In this way, you can use it if you are looking how to make money with TikTok in 2021, since you can choose to link to a brand's website with which you reach an agreement, link to your own products or services, or link products of other businesses that make use of an affiliate program, such as Amazon.

Advertising on TikTok

TikTok has its own advertising platform, which has led to many major brands being present on the social network in this way. It can be presented in different formats, either with full-screen videos, videos integrated in the feed, large-format ads, hashtag challenge, advertising in augmented reality filters, etc. Keep in mind that TikTok advertising revenue does not go directly to the content creator, but can be used to promote your own content and thus grow your own profile on the social network.

TikTok Creator Marketplace

If you want to know how to make money with TikTok in 2021, you must take into account TikTok Creator Marketplace, which is the official platform of the social network so that brands and content creators can reach collaboration agreements in the social network itself. In this way, a TikTok content creator has the possibility to monetize their work in a much more direct and fast way. Advertisers, for their part, can quickly find the influencers they are interested in working with to promote their brand. Both parties thus enjoy a platform that offers different tools and statistics, as well as communication between both parties. However, you should know that this option is not yet open for all advertisersInstead, it works by invitation. Once a brand is registered, you can filter the creators according to the criteria you want based on country, niche, reach, and so on. When a brand clicks on a creator, they can see more data about the creator, such as views, interactions and actions, in addition to the average performance and the interaction rate, among other relevant aspects. Once you select the influencer, you can send a message directly through the platform.

Direct sponsorship

In addition to making use of the aforementioned platform, you have the possibility of reach individual agreements with brands, thus reached sponsorship agreements for the promotion of products or services. This way if you want to know how to make money with TikTok in 2021In addition to registering on different platforms that put you in contact with brands, you can also take the initiative and get in touch with companies in your niche that may be interested in promoting themselves on your social network profile.

Coins and gifts

TikTok has the possibility to do live broadcasts (Go Live), an option that is available to those with more than 1.000 followers. This allows you to have a closer contact with your followers, but at the same time it will offer you a new way of monetization, this being perhaps one of the easiest to obtain. During a live broadcast on TikTok, your followers will be able to give you virtual coins, which are donations, as well as buying emojis and diamonds to give away. When buying these coins they will be paying from just over one euro to more than 100 euros depending on how many they want to buy. By investing them in your channel, when you already have enough coins, you can exchange them for real money, with a maximum limit of $ 1.000 per day with this system. In any case, it is an option that you should consider, since it can generate additional income.