The best tools to automate your social networks

Publishing content on social networks is really necessary for any brand or business, but you can save a lot of time in this type of task if you resort to automation in social networks. One of the main advantages of automation is the possibility of scheduling the entire content publication calendar on social networks in advance, so that you can schedule publications for later in the same day or to schedule the content for your different social networks for a whole month or week so that the day and time are published automatically. The benefits of using a social media management tool is that it will allow you to organize your content in advance and be able to take advantage of the different options available to be able to schedule your content, choose different dates and optimize the results of your publications. Post automation completely eliminates the need to post in real time, although scheduling your content doesn't mean you have to drop your entire marketing strategy automatically. Before scheduling the content and putting aside your calendar completely, it is important that you bear in mind that it is necessary that you create different categories of content and that you always continue to be aware of everything that happens on your social networks to try to achieve the best possible results. To achieve a good automation of your social networks it is important that you are able to create a publication calendar and that you prepare your publications well to be temporary or specific for a particular period, although depending on your niche there may be certain publications that you have to be carried out at specific times as they may be related to events or circumstances that occur at a certain time. In addition, it is important that you take into account the need to measure the results of your campaigns and strategies. Leaving the publications scheduled automatically does not imply that you can not worry completely, but it is necessary that you continue analyzing all your campaigns to try to improve.

Best automation tools for social media

Next we are going to talk about some of the best social media marketing automation tools.:

Hootsuite

Hootsuite is a great social media automation tool that allows you to schedule publications in advance to publish them on different platforms and social networks, all from a single panel and in a very comfortable way. It integrates the main social networks in the market and many others that for some are unknown. It is a tool that offers very interesting information and that has both free and paid options. In any case, the paid versions are quite inexpensive for professionals or owners of some type of business or brand who want to make the most of the possibilities of automation.

Tweetdeck

Tweetdeck is an account manager in social networks that was acquired by Twitter and that stopped incorporating new functionalities, but it is still a very interesting tool for all those who want to manage their Twitter accounts. Currently, it is only used for this social platform but it offers the possibility of managing several accounts in the same panel and from your main account, schedule tweets, have hashtags control and even perform advanced searches, among others.

Planoly

Planoly is an application that is designed to manage the visual social networks of Pinterest and Instagram. In addition to having the possibility of planning publications, you can view them organized in a grid that simulates how they will look when published on the platform and you can also schedule stories (although it does not self-publish them, but what it does is notify you on the right day and time so that you can proceed to its manual publication. Its free version allows you to publish 30 publications per month and only lets you upload photos. But with the paid version you can get unlimited publications, including both photos and GIFs or videos, as well as automatically schedule the first comment from Instagram.

Later

Later It was one of the first tools created to be able to program content on Instagram, one of which was certified and which served to start programming on the social network. It has many very interesting options, such as previewing the different publications and rearranging them in a simple way so that they are correct. It also allows you to repost content or link products in a simple way. You can publish 30 publications for free and by paying you can program stories, enjoy hashtag suggestions, know a publication calendar, and so on. Currently, in addition to Instagram, it allows you to post on Facebook, Twitter and Pinterest.

crowdfire

crowdfire is an application that is very interesting for managing social networks, having as one of its main functions the ability to search for content that may be of interest to your brand and your target audience, as well as a programming tool in which You can customize different variations for different social networks, indicating when is the best time to post. Some functions are only available by checking out and purchasing some of their plans. With the free version you will only be able to program 10 posts per social network per month and you will not be able to use it with Pinterest for free. It can be used for Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It is very easy to use and very intuitive on a visual level, which makes it very practical. All these tools allow you to enjoy social media management in a much more comfortable way, as well as having information about all the actions carried out that will help you improve your strategies and achieve the best results. It is very important to work with them in order to improve your presence in the digital world, which seems essential in today's world where there is high competition in the vast majority of niches. In fact, differentiation is key to trying to achieve professional success, which requires a great deal of effort and work.