If you want to make your company grow on the internet and generate a community around it, it is important that you take into account the importance of carrying out a good strategy on social networks. In a world like today's, where everything is connected to each other thanks to the Internet, it is essential to measure all the reactions that take place on the Internet. For this, it is necessary manage social networks in an efficient way, with the aim of trying to reach as many potential users as possible, who may be interested in acquiring your products or services.
Social networks are essential for growth of your company currently, which is why you must learn to manage them, for which it is always helpful to have tools that allow you to optimize both efforts and time. For this reason, we bring you the best tools to manage your social networks.
The best tools to manage social networks
To help you when managing social networks, it is important to use the appropriate tools, and that is why we bring you a selection with the best tools for it. However, you should bear in mind that not all of them are free, so in some cases you will have to pay a fee to enjoy them. In any case, the vast majority of these types of tools usually offer a free trial period so that you can test the service before hiring it permanently.
TweetDeck
TweetDeck It has the advantage of being a platform that is official of Twitter, which means that it has great advantages over other applications. It is a perfect program to manage and control different Twitter accounts from the same control panel.
Among its main advantages is the possibility of being able to control everything that has to do with your platform, such as mentions, messages, schedule posts, analyze the impact of the publications and obtain different metrics of great interest such as followers, interaction or hashtags of all the accounts you manage.
It is, therefore, a perfect option to be able to manage Twitter accounts.
Hootsuite
Hootsuite is, without a doubt, one of the best tools for manage social networks that you can find on the net, and it has been for years. Its enormous possibilities have led it to be widely used by Community Managers, since it allows you to manage different accounts from different social networks such as Facebook, LinkedIn, Twitter, Instagram or Worpdress blogs within the same panel.
It has more than ten million users who endorse this tool that is essential for many people, which stands out for having a simple user interface that allows anyone to adapt quickly to its use, as well as having numerous possibilities of use and serving as the perfect channel to carry out digital marketing strategies.
From your administration panel you have the possibility to create posts for social networks, in addition to adding links and shortening them, as well as uploading images and being able to monitor the comments that allow you to know at all times where you can improve the social network strategy.
It is a web application, so you will not have any compatibility problems with other systems and you can find both a free version and other paid versions. The latter have, of course, additional functions and fewer restrictions than in the free.
buffer
buffer has become one of the main competitors of Hootsuiite thanks to the large number of options it offers when managing different social networks such as Facebook, Twitter, LinkedIn, Pinrinterest or Instagram, So if you are one of the people who invest a lot of time every day to be able to create publications on different platforms, an option that will help you manage all the content you publish on these social networks.
It allows you to create calendars of publications to be able to plan the contents and schedule each of the movements that you are going to make during the period of time you establish.
buffer It offers numerous advantages, having a free version that will allow you to start without making any investment and being able to carry out the management of your social networks, although with limitations that you can avoid with the paid version. It is a very simple tool to use, with an app for mobile devices it is just as optimal so that you can carry out your Community Manager tasks anywhere and at any time. Its only cons is that it is in English.
However, it is a problem, since it is very intuitive and very easy to use to be able to master it completely.
Audiense
Audiense is one of the best programs that you can use to manage social networks, which offers great possibilities to analyze the behavior and interaction of your followers, allowing you to set the style you want to attract your follower profile.
Among the great advantages of this platform is the possibility of create reports about new followers, in addition to a good planning of campaigns and direct messages to send them massively; obtain data on the most prominent influencers in your sector; monitor hashtags and also create patterns to send automatic replies.
The problem is that is a tool only available for Twitter, so it has that handicap compared to other tools that we have mentioned such as Hootsuite or Buffer. However, if you want to achieve maximum performance on Twitter, it is a perfect option, especially if you have less than 5.000 followers, since you will be able to enjoy a free tool with which to obtain metrics and studies that will make your account grow.
These are just some of the best tools for social networks that you can find today, being preferred by thousands of users around the world, who turn to them to carry out a good social strategy with which to achieve the growth of a company. brand or business.