When positioning a website among the top positions in the search results of Google and other search engines, it is necessary to keep in mind that there are many aspects to evaluate, one of them being selecting the best tools to position your website. These tools are not miraculous, but they do help enormously to achieve the objective of tracking and achieving better positioning management.
The best tools to position your website
If you want to know what they are the best tools to position your website, we are going to talk to you about the main tools to achieve your goal, among which we have to talk about:
HubSpot
HubSpot It is one of the best and most complete tools that can be found in the current market with respect to online marketing, a space with a large number of customizable and specific options for each need or concern related to the marketing of our company, business or site. Web.
Among its qualities we find a section intended for improvement of web positioning, being able to customize the website, both in the back end and in the front end, in addition to adjusting its appearance and operation to adapt it to the SEO needs of each one. Furthermore, it is a platform that is constantly updated, showing us how to improve the positioning of the web. Furthermore, thanks to this you will be able to get the best actions to put it into practice and be among the best positions in the search results.
Semrush
For its part, Semrush It is another essential one, an application that can help enormously when it comes to positioning the website in an organic way. It is one of the most complete tools on the market to improve the positioning of web pages organically.
It contains a large amount of metrics and data that are used to help improve results and suggest changes to make so that our website climbs positions quickly. In the application we can find different tools with various functions, such as real-time information and updating of a certain keyword, tracking a term on social networks or analyzing the publications and frequency of the competition.
It is a recommended tool for those people who are taking their first steps, being a very valuable, complete and recommended tool if you have some prior knowledge and want to take a step further in the website's SEO strategy.
DinoRANK
Between the best tools to position your website we have to talk about DinoRANK, a platform that has managed to position itself among the best SEO positioning tools, which offers all the functionalities and possibilities of other software but in a simple and accessible way.
Both its usability and interface are very simple, without the need for prior knowledge in the subject or extensive experience in using this type of software. Thanks to it you can make a keyword tracking, both our own and those of the competition. In addition, it also has a keyword assistant to evaluate the website and even tools focused on improving and optimizing the content of the texts.
Also noteworthy is the cannibalizer detector, which are those URLs that compete on the same website for the same keyword. In this way, through this service a deep analysis of the web is sought to suggest solutions to get the most out of the tool.
Moz Pro
Moz Pro offers a variety of essential tools to optimize websites and improve their visibility in search engines. One of its notable features is Domain Authority, a metric that evaluates the authority of a website on a scale of 1 to 100, helping marketers understand the competitiveness of their page compared to others. Moz Pro also offers precise keyword analysis, helping to identify relevant key terms and track keyword performance over time.
In addition, Moz Pro provides tips for on-page optimization, helping to improve crucial aspects such as URL structure, meta description, and header tags. Its link research tool allows you to analyze your competitors' backlinks, which is essential for developing effective link building strategies. It also offers detailed reports on site performance and traffic, allowing SEO professionals to make informed decisions.
AHREFS
AHREFS It is another of those tools that cannot be missing for anyone who is working on the positioning of a website, one of the most popular since it will help you thanks to its numerous functionalities and several internal tools designed to enhance SEO in general and improve positioning. of a website, analyzing the competition or SEO audit.
This tool is used to monitor and individualize the backlinks of a web page, one of its strong points being that it has a very active community that is very focused on learning. This is a tool for experienced SEO users who want to improve the positioning of their website.
serpstat
serpstat offers a variety of powerful features to improve a website's online presence. Its key feature is keyword analysis, allowing users to find relevant terms, research the competition and discover new keyword opportunities.
In addition, serpstat offers detailed backlink analysis, helping SEO specialists evaluate the quality of incoming links and discover new link building opportunities. The site audit tool checks the overall health of the website, identifying technical issues and offering suggestions to improve performance and indexing in search engines.
serpstat It also provides information on the website's position in search results for specific keywords, allowing accurate tracking of performance and competitiveness.
Screaming Frog
Finally we have to talk about Screaming Frof, an application that acts as a crawler, which is a tool that is responsible for crawling an entire website in search of the necessary information to perform a complete SEO audit.
Its operation is similar to that used by search engines to perform web positioning, and although it cannot be considered a typical SEO tool, it helps us better understand how search engines work, which can be very useful for positioning a website.