La IM It is, for years, the option used by millions of people around the world to communicate. Far from the options that were available in computers at the end of the last century and that evolved over the years, the great boom in this type of services came with smartphones and WhatsApp to the head.
Since its appearance and the arrival of other messaging apps, among which is Facebook Messenger, the communication possibilities of citizens have been greatly expanded, both to speak with friends or acquaintances and to speak with clients and other people at specific times.
In fact, these platforms have great advantages when making use of them in the workplace. Next we are going to talk about some of the advantages it has use Messenger and WhatsApp in your business.
The advantages of using WhatsApp and Messenger in business
For many people the use of IM It is the easiest way to get in touch with companies and professionals, since it is really convenient to be able to send a message and not worry about it until you receive the answer, without having to wait in endless calls that mean a waste of time and money.
For this reason, more and more people are using these free applications to request information about products or services or assistance to brands in a direct and direct way. In fact, there is a growing tendency for the population to consume more brands that offer this possibility of contact through instant messaging. Applications like WhatsApp and Facebook Messenger, facilitate the purchase process, although they are not directly linked to it.
Excellent tools for customer service
It is undeniable that these are exceptional tools for customer service, both with millions of users who use them. In addition, both services could be linked shortly, since Facebook He assured that his intention was to combine all the services in one.
Through these platforms, which offer great options regarding customer service, it allows you to manage messages in a personalized way for the company, in addition to set automatic replies, all conceived to help improve the user experience while optimizing customer service processes by the companies themselves.
Likewise, it is possible to configure company links, organize chats, etc., some characteristics that depend on the application you are using, although both Messenger and WhatsApp, in their WhatsApp Business variant, are two excellent options to use in a Customer Service.
Possibility of making video calls
Another of the great advantages of these services is that they offer us the possibility of make video calls, something that can be very useful when holding meetings with clients, partners, suppliers, students ...
In the case of Messenger Rooms, we have the possibility of enjoying video calls in groups of up to 50 people and without any time limit to be able to do it. Access can be achieved through both the application for mobile devices and through the desktop on a computer.
In addition, it has the advantage that you can share links so that the contacts join the video call and become part of the room.
Brianda WhatsApp video calls we find ourselves with a greater limitation but that for many cases will be more than enough, since video calls of up to 8 people can be made, also without a time limit. In the event that you need to add more people, as a result of the integration between both platforms, WhatsApp allows you to redirect all participants to Messenger Rooms to continue with the video conversation.
Ads and product sales
As for advertisements and product sales, both messaging applications are a more than interesting option. In the case of Messenger, you have the possibility of creating new ad campaigns to be able to publicize your services, products or brand. For this you can use ads in the Messenger inbox, ads in Messenger stories, click ads to Messenger and banner ads.
In WhatsApp, for its part, you have the possibility of integrate your online product catalogs on the platform. This makes it possible to become a new sales channel for you. Thus, the company that wishes it has the possibility of, whenever it wishes, show its products and services through WhatsApp Business.
In this case the process is similar to that of the Facebook or Instagram catalogs, so users can go to the company profile in the application to browse the products you offer. In this way you can save time when reporting each of your products individually.
As you have seen on both platforms you can find very interesting functions for customer service, in addition to different options to promote the sale of products and / or services through these applications, so it is an option that you should keep in mind if you have a business.
Both are two interesting possibilities that you can use both separately and together, although if you opt for the latter it is advisable that you be clear about the objectives and purpose of each of them, so that you can have it perfectly organized so that they do not enter into the use of one conflict with the other.
If you manage to define it properly, you will have before you two great tools that you can use to try to improve your service and that more customers can be satisfied with your service. In this way you will increase your number of sales and make your brand grow. Now that you know the advantages of Facebook Messenger and WhatsApp for your business, you just have to start implementing it.