The video editors They are very important tools in the world of digital marketing, being necessary to be able to create content that is attractive enough to be able to give greater visibility to a brand and business.
Currently, video marketing is essential to try to differentiate yourself from the competition. In fact, many users tend to search for related or relevant videos before visiting a store, while others find video the best option to reach potential customers.
Video marketing is one of the most effective and important advertising methods on the internet, and it has numerous advantages and outstanding aspects, including being able to achieve quality traffic and greater engagement with the audience, its contribution to achieving a better positioning and the improvement of the brand image of a company.
The best video editors for marketing campaigns
Many video editors do not need to have a great experience to be able to use them, since they are usually intuitive enough to allow their operation by anyone. Next we are going to talk about some of them:
Filmora
El Wondershare filmora It is an option that many people currently consider when editing videos for a project. It is a video editor that is characterized by simplifying the editing task as much as possible, something important for both professionals and amateur creators.
When starting a project, you can choose between two different editing options, a simpler one designed to make quick assemblies and the other for those that need more work. It also offers a large number of additional functionalities, which go beyond basic video editing. It offers hundreds of effects and numerous packages available in its store. In addition, it offers updates even in its free version.
Adobe Premiere Pro
Adobe Premiere is a classic editing program, which is probably one of the most powerful video edotes on the market, especially for those who use a Windows operating system.
It is created primarily for professional use and has many functionalities. In addition, it is compatible with any format, platform, device or camera, allowing both 30-second clips and very long videos to be edited. It also stands out for allowing you to work on several projects simultaneously.
Over the years it has received numerous updates, making them adapt to the needs of users. It is one of the best programs on the market, although it is more complex to use than others available on the market.
Final Cut Pro
Another of the programs par excellence when it comes to making video editionit's Final CutIt is an exclusive application for Apple devices and it is undoubtedly one of the best on the market. This tool stands out above other options on the market for having a very intuitive interface, which favors its use even for users
It is a program that offers high quality and offers many functions, from video and audio editing, to tools for organizing clips, collections and videos.
On the other hand, it must be taken into account that it is possible to make use of tools external, plugins and third-party content in its interface, being one of the fastest editing programs in rendering and exporting videos.
iMovie
Another edit option is iMovie, a video tool that is free and that is intended to be used with Apple devices. It is an application that allows you to edit video and photos, in addition to adding other elements for creating video such as music, titles, transitions, or creating effects and adjusting the color.
You can use all Apple devices to work on the same project, in addition to being able to make 4K videos. It also incorporates 20 video filters and multiple styles that allow to produce credits and animated titles. The latest version offers more special effects like being able to change the speed.
Magisto
Magisto es is an intelligent editor that is specifically designed to be able to create marketing videos, that is, to try to achieve an increase in sales or to increase the notoriety of the brand. It is an online video editor in the cloud that makes use of Artificial Intelligence to try to achieve the best results in the editing process.
You must upload the images and videos to the platform, in addition to choosing the style and music, the editing itself taking care of processing the project automatically. In addition, it offers the possibility of monitoring campaigns and audience behavior, knowing the videos that are most viewed, those that offer the best performance, and so on.
In this way you can get the best results in video marketing.
Vegas Pro
Vegas Pro, previously called Sony Vegas, is another of the best video editors on the market, being a leader within the sector for its innovations within the world of editing.
This software was originally conceived for audio editing, but today it is used to fully edit video. One of its peculiarities is that it includes a royalty-free music bank that can be included in the projects.
Among its main functions are GPU graphics acceleration, practical 3D editing, advanced motion tracking…. This software is available in different purchase plans and is an option to consider for all those willing to get fully involved in video marketing.
All these options are just some of the many that you have at your disposal. Other programs that you can evaluate are: Avidemux, DaVinci Resolve, Kdenlive, Lightworks, Wevideo or Shotcut, which will also be of great help when it comes to making your videos look very professional.
In this way you can improve your brand image and also increase your sales.