Many brands are concerned that their Instagram posts are not reaching as much as they would like, which may be due to the constant changes in the platform's algorithm, although keep in mind that brands Instagram Stories They are the perfect option since they allow to increase the level of visibility of a brand. Although they are ephemeral posts that only last 24 hours, they are very interesting and have great potential to increase reach.
The story format offers immediate and interactive content in real time, which makes it very effective. In addition, you must work on your visibility on Instagram Stories.
For many people today, stories are a fundamental tool to make the most of Instagram, so below we are going to explain the steps you must follow to try to increase the visibility of Instagram Stories.
First of all, you should bear in mind that it is necessary to offer quality content that is of interest to users, for which you can have different types of profile on Instagram, be it a brand, creator or personal profile, taking into account that There are some factors of the social network that are very important, such as interest on the part of users, relevance of the content, more recent publication metrics and a greater number of visits to the user profile.
If a user interacts more with a brand, you will have a better chance of appearing in your explore section, which means that you will appear in the search for similar profiles.
Tips to increase the visibility and reach of Instagram Stories
Next, we are going to explain different tips that you should take into account if what you want is to improve the visibility that you can achieve with Instagram Stories and thus reach a greater number of people. Keep reading and you will know all the details about it:
Interact with other related accounts
First of all, a tip to increase your visibility and presence on the platform is to interact with profiles that are directly related to your sector. One of the relevant factors for Instagram is the visibility and engagement that you can generate.
However, it is not enough that you interact with any profile or in any way, since quality also matters, so you should look for accounts that provide that value.
To do this, you must search for accounts related to your sector, having to see the platform's recommendation option, looking for content and keywords. In addition, you can also search for related hashtags to discover relevant accounts in your sector, but logically that are not your competition.
Share your feed posts
Many users will miss your feed updates, but sharing these posts on your Instagram stories will make it more likely that users will be able to reach your content.
The algorithm will tell both your feed and your stories globally, so we advise you to reinforce your content in Stories, since users prefer this format. When making publications, always counting on the corporate colors
Take advantage of tags to create interaction
Another way to grow on the platform is to generate interaction with your followers, trying to tag in your Instagram Stories, which will share your profile your story and respond to you with another story, thus creating a chain that can be very profitable. for your brand.
Many brands use stories to create games or challenges, being a fun way to entertain and involve other users to participate in the dissemination of a brand or business.
Also, if you add labels with surveys, questions and stickers, it will improve the engagement of the brand.
Research hashtags
The hashtags on Instagram are highly relevant and in stories it is also very relevant, so it is recommended that you add the most relevant hashtags related to those publications.
Something that we recommend in this regard is that you investigate hashtags and try to avoid the most common ones, since these will have high competition, so it will be more difficult for users to reach your account.
It is advisable in this sense that you opt for the use of longtail hashtags, which are more specific and particular. There will be fewer posts and this will make them more likely to reach you.
Straight with your stories
Videos are a format that users demand to a great extent, especially in the case of live videos, which have generated greater interaction by users in recent times. Their great advantage is that they manage to connect to a greater extent with the audience, since they also show a more human side and a closer relationship.
When making a live show, you must answer questions and doubts, educate on a topic as a webinar, conduct an interview, invite a friend to the broadcast and have a debate, or spread a message and entertain the audience.
After having done the live it is advisable that you save the live and then broadcast the replay, in addition to the fact that there are people who have not been able to see it live, having the possibility of seeing it at a different time.
Check your story settings
One of the things you need to do to get your followers to share your story with others is that they are properly configured for it. In the first place, what you should do is go to Instagram, to later go to your profile and click on the button with the three horizontal lines, selecting Configuration.
Then you must go to selection of history controls. Then check the box Allow sharing, so that you can get it to reach a greater number of people, which is beneficial to try to have greater visibility and impact. For this reason, we recommend that if you have a brand, you always have it activated.