Stories have become the preferred option for many users to communicate and publish content through social networks, a success that has led them to appear on many of the main platforms. The first social network to create them was
Snapchat, But
Instagram decided to copy them with very good results. In fact, it was the success on Instagram that caused other social networks to decide to follow in his footsteps. First it was Facebook, which decided to extend the format to its main network and WhatsApp, but platforms such as Pinterest have also done the same and, now
LinkedIn, the app for the world of work. LinkedIn Stories have long been in the testing phase until they have already seen the light, a place where you can share stories with professional context that can make content more fresh and attractive on the social network. Among some of its main advantages are the following:
- You will be able to offer a more dynamic, creative and fresh content
- It can be used to reinforce the bond and connection with the audience.
- It is possible to enjoy a communication that generates a greater impact on users
- It allows you to enjoy a private and closer interaction.
- It is perfect for anyone who wants to pour opinions or for influencers.
Professional uses of LinkedIn stories
LinkedIn is a social network focused on the professional field, which is why it is necessary to contemplate different scenarios in which it is possible to make use of this type of content so dynamic and versatile that is already available on the platform and that they hope to have great success, by just as it has managed to harvest in many other social networks and platforms. Next we are going to talk about some of the uses that you can give them:
Advice from specialists
LinkedIn stories can be a great way to show your knowledge about what you are an expert in, being able to be used to launch tricks, tips or creative solutions, being able through all this to attract the attention and arouse the interest of the audience . You just have to keep in mind that your content should be easy and pleasant to read and that it adapts to this format that LinkedIn has launched. You can give tips and brief advice with multimedia content that is of interest to users.
questions and answers session
You can propose to your audience that they send you questions and you answer them, as an expert or as a connoisseur of a subject that you master. In this way you can invite them to send you those questions and dedicate one day a week, on a recurring basis, to answer them. In this sense, you can ask them to send them to you in advance privately or through a publication on your wall, so that you can offer your followers more interesting content through your LinkedIn Stories. It is a way of being able to humanize the brand, showing a more authentic side and helping to build customer loyalty.
Real-time events
Another option you can use is to
share event updates in real time. As these are short-lived ephemeral publications, this is a good way to create content that is less elaborate in exchange for offering immediacy about a certain subject. Its great advantage is in the live events, which you can show proof of it in your stories quickly and making your followers feel present.
LinkedIn's new design
LinkedIn has recently presented a new design that has reached both its mobile version and its desktop version, which has arrived in a way that shows a simpler and more intuitive image, which makes it resemble other platforms such as Facebook that also opted for improve your designs in recent times. The changes are being made and deployed and it may happen that you are not enjoying it yet, but over the next few weeks it will reach all users, with the month of November being chosen for all users of the professional social network can enjoy this new image of the main professional social network in the digital world.
Many changes on LinkedIn
LinkedIn It arrives loaded with great changes, starting with the modification of the platform's desktop template, where an optimization is seen both in the space of the platform and in the size of the elements themselves and the general structure of the social network. a new color palette that makes the warm ones stand out above others we were used to, with a clear predominance of light tones. In addition, the number of icons is reduced and the buttons have new appearances that make the whole look much more pleasing to the eye, but at the same time also much more intuitive. Along with these new changes, new illustrations have also arrived focused on showing a better representation of the different professions and types of workers that we can find in the social network, in addition to reaching a
dark mode that it has garnered so much popularity on other social networks and platforms and that it will also have its version on the professional social network. This way it will copy to other social networks like Facebook,
Instagram or Twitter, which already offer this possibility. In the case of the mobile version we will find a very similar image, which will remind us of
Instagram, with LinkedIn stories at the top. These stories are currently only available in 4 countries, but will soon be ready to use worldwide.
