LinkedIn is one of the best platforms and tools to promote a professional profile. This is an ideal platform to offer people who can establish professional contacts with each other, in addition to having an always updated Curriculum Vitae, being able to personalize it with each new project. This platform has almost 700 million users worldwide.
Professionals must take care of the way in which they are seen by each other to the rest of users, being the fundamental image in the field of business. LinkedIn is a perfect place to improve visibility and also get useful contacts for all types of people, whether they are businessmen, entrepreneurs or workers. It is a perfect place to give visibility to both a brand and a personal professional profile.
Tips to improve your personal brand on LinkedIn
For this reason, there are many people who are interested in knowing how to improve your personal brand on LinkedIn. Next, we are going to explain the following points that you must take into account in order to improve your profile on the well-known platform, and which are the following:
Optimize the profile
Just like a website needs to look good and be properly optimized to appear in the first Google search results, a person with a LinkedIn account has to do the same. For this reason, it is important to work on the profile from the point of view of optimization, choosing keywords Appropriate so that both other professionals and companies can find you and get in touch with you.
The keywords must be present in the different parts of the profile, such as the title, the abstract or the descriptions of the works themselves that are reflected in the profile.
Objective
On LinkedIn, it is very important to have the objective to achieve a key. A profile must be focused on achieving that goal, making it clear to users what you are looking for with it, as well as who you are targeting and what you offer.
Resume
One of the great advantages of this platform is that you can have a Curriculum Vitae easily updated and available online so that all people who want it can consult it. In this sense, the most advisable thing is to always keep it updated with each new project, publication, job, etc.
Image
The image is very important, and in this sense the social platform offers us a couple of different ways to personalize the images. To begin, you must place a professional photo as a profile photo, being as up-to-date as possible, in which you appear alone and have a neutral background, the same that you would use for any CV.
The second image to use is the one that appears in the header, as it includes a blue background by default. You can customize it if you wish to offer greater professionalism and a careful profile.
Sensitive Personal Data
The holder is the business card of your profile, since it is the first thing that users see when they enter your profile. For this reason, it is important that you try to make a good impression, having 120 characters to explain the jobs and services that are provided.
Summary or excerpt
This space of the LinkedIn profile is intended to explain everything that is necessary in an efficient way, with 2000 words available to be able to explain all the jobs or services that are carried out, to whom they are intended and being essential to differentiate ourselves from the competition .
In this section it is essential to include keywords, especially taking advantage of the first 230 characters, since they will be the ones that will be visible as soon as the user enters the profile.
URL customization
Each LinkedIn profile is associated with a unique URL. By default, a mixture of numbers and letters appears, so it is very important to customize it to offer greater professionalism. You can do this in a very simple way from «Settings and Privacy«.
Skills
In each LinkedIn profile it is possible to add up to 50 different skills, so it is important to choose the most appropriate ones and think carefully about which ones to choose. Although they seem many, they really are not, especially considering that some are very generic.
For this reason, you should think carefully about which ones you are most interested in adding.
Soil-structure
In order to enjoy greater visibility for your profile, it is very important that you be active on the social network, as is the case with other social networks. It is important to interact, either by publishing content, giving "I like you", and so on. being recommended that you can publish articles on LinkedIn, either directly from the platform or from your blog.
This makes it possible to achieve good results and generate maximum confidence, while offering great visibility.
Groups
LinkedIn groups are another ideal place to give greater visibility to your profile on the social network. For this, it is important that you get in touch with other people, participating and being part of groups in which you can generate professionals. In these groups it is important to be active and contribute knowledge in the form of comments and answers, or with articles.
Recommendations
To strengthen your profile and be able to get a better performance from your user profile, it is advisable to look for recommendations. Therefore, after being part of a project, it is advisable to ask for a recommendation on this platform.
Thanks to the recommendations, you will be able to have greater job opportunities, in addition to seeing your personal image strengthened.
Invitations
Finally, it must be borne in mind that it is advisable to resort to customizing invitations. Invitations to connect with other users must always be personalized, so that it is easier for the other person to accept it and thus create a closer contact, in addition to reinforcing the personal brand of the person requesting it.
In this way, following all these indications you will know how to improve your personal brand on LinkedIn, something necessary whether you have a brand or if you are a professional with a job or a person looking for a job.