Once Facebook decided to extend the functionality of its Creator Studio so that users could start program publications for Instagram using the same tool, from the social network itself they have given a series of tips to be able to optimize the use of this platform within their social network.

Among these tips, it should be noted that there are both the basic aspects of using Creator Studio to others that are more elaborate and that deal with the way in which the content published on the platform can be improved. In general, the guide published by the social network focuses on fundamental aspects for the use of its tool, being focused on those people who are starting to use Creator Studio.

In this regard, one of the main recommendations that Instagram gives for users who are starting out in the field of Creator Studio, consists of the analysis of the platform's metrics and statistics, so that they can be used to to be able to acquire data and information that allows marking a roadmap for the creation of content.

In this way, from the social platform they refer to those days in which a creator gains a large number of followers. In this case, the social network recommends that the content library with the publications made one day, in order to know what content really works and attracts more people to your Instagram account.

It is important to bear in mind that this advice offered by Instagram may not be too relevant on many occasions, so it is important to take into account that content creators take into account other aspects that could cause an increase in the traffic of a page , as it is, for example, that a influencer share a postOr if your publication appears in the "Explore" tab for other users, it is much more likely that more and more people will be able to reach your Instagram account.

On the other hand, from the well-known social platform they also suggest taking into account the demographics of the audience when creating content on the social network, paying both attention to the age and gender of the followers, as well as the place in which who reside and the time they spend on the platform.

This information can be of great value for users who create content, who thanks to Creator Studio have a greater amount of information to be able to carry out their publications with a greater reach, thus making it possible for a greater number of people to enjoy the contents and interact with them.

A very intuitive platform

interface Creator Studio It is very intuitive, both when publishing content and when observing the statistics of the publications. After accessing your Creator Studio account you will find the call Content Library, in which you can select between "All content", "Video", "Photo", "Secunencia", "Stories" or "IGTV".

In this way, you will be able to view at the same time all the publications you have made regardless of their type or by browsing each of the categories if you are only interested in viewing the statistics of one of them in particular. You also have the ability to search for posts and filter by "Post Status" or by choosing a particular day or date range.

In each publication you will be able to see the status in which it is, that is, if it is archived, published or scheduled, the date of it and the number of likes and comments.

You can click on the publication that interests you, which will take you to know more post details. From this section you can find additional information, such as the performance of the publication  in the form of likes, comments, and saves, as well as interactions since posting and profile views that occurred as a result of posting.

In the same way you will find a section of Suggestions, in which it will show you the total number of accounts reached, as well as a percentage of the people who were not among your followers. Likewise, you will also be able to know details of new followers and the impressions of the publication, the latter being divided among those who saw it through the beginning (Feed), the hashtags used, the location and from others.

How to optimize the use of Creator Studio on Instagram

In this way, you can have great information about each particular publication.

Another of the sections that appear in the menu is the section Statistics, from which you can learn a large amount of information about your audience. You will be able to know the visits on the website, in the profile, the contacts they have had with you (useful if you have a company or brand), the accounts reached, the impressions ...

Also, within this section you can find the option Audience. By clicking on it you will find very relevant information about your followers, knowing both the age and sex of those who follow you and the possibility that you can see by day and time the moments when your followers are on Instagram, so that you can choose what Time is the best appropriate for your publications to have greater visibility and interaction.

You will also be able to know information about the countries where your followers are located and also the main cities where you have followers. In this way you will be able to find precise information about all the data related to your account, data that can be of great importance to know the best moments in which to publish your content and make it reach a greater number of people, which will allow you to increase your popularity on the platform and, at the same time, surely grow in the number of followers, which is very important, especially in the case of a brand or company that seeks to promote your products or services.

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