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If you've just started doing digital marketing, you probably know that most e-merchants are exploring social media marketing today. Nowadays, many people use social media apps as a form of entertainment in their spare time. So, it is normal for you to promote your brand on the most sought after social media platforms as a marketer.
That said, here are some of the essential benefits that social media marketing has to offer businesses:
1. Better brand recognition
As social media platforms now have billions of monthly active users, promoting your business on these networks can help you increase your brand awareness.
For this reason, most online marketers these days have social media marketing in their digital marketing arsenal. When done right, social media marketing can help your brand reach a larger audience that will potentially become your customers in the future.
2. Better customer relationship
Social media platforms can be great places where you can connect and interact with your target audience. These platforms can help you promote your content, listen to your audience's opinions, and provide effective solutions to their concerns.
It can help you create a stronger connection between your brand and your target audience, customers and prospects.
3. Effectively communicate your brand message
Social media can act as a gateway for your brand to get your message out to the world. Since major social media networks now have billions of active users, they are great emissaries for your brand and target audiences.
Leveraging social media, you can effectively deliver your brand's mission and vision without paying for expensive mainstream paid media.
4. Gather essential information from the audience
Social media platforms are great places to gather compelling information from your target audience.
You can gain insights into interests, demographics, buying behaviors and other crucial details about your target audience through social media.
Plus, you can use this information to fuel your next social media marketing tactic and improve your overall digital marketing funnel.
5. Provide excellent customer support
In addition to email and phone support, you can also use the comments section and private messages provided by social media platforms to answer questions and concerns from your audience and customers.
Some people don't bother to email an inquiry or call a business phone number. So they go straight to your social media page when they have a question or complaint.
6. Better brand loyalty
When your brand actively posts on social media and interacts with the audience, people will eventually recognize you better.
They may also choose to buy your products or services over your competitors. Also, when your brand is well recognized by people on social media, it can also help your existing customers stay loyal to your brand.
7. Increase your website traffic
You can take advantage of your social media pages to increase traffic to your brand's website. Social media is one of the best places to get meaningful engagement. Some of the most exciting and trendy content there is quickly going viral.
So when you can create high quality and interesting content, you can attract a lot of attention. Also, many people are likely to visit your website.
8. Effectively redirect audiences
There can be many cases where an audience comes through your website but doesn't seek to purchase for some reason. Social media platforms offer an effective solution to help you convince your potential customers to complete the conversion phase through retargeting.
Retargeting is a great way to make your prospects think again and possibly persuade them to close the deal.
9. Create excitement around new products 
Posting a preview of your upcoming product on your social media page can help spark conversations and build anticipation among your audience. Also, posting a teaser of your soon-to-be-released new product allows you to get an idea of the general reactions of your target audience.
10. Keep customers informed
Your social media channels are great places to announce product launches, events, contests, giveaways, and other activities your brand will be hosting.
Providing social updates allows your audience and customers to stay informed about the current and future whereabouts of your brand, without bombarding them with email updates.
11. Go backstage
Suppose you're looking for the best way to connect with your audience on a more personal level. In that case, sharing behind-the-scenes photos of your business on your social media pages is a great place to start.
Sharing BTS gives your audience a better perspective on your business and the people who support it.
12. Keep an eye on the competition
Most companies these days, including the competition, have likely already established social media pages. You can take advantage of their social networks and track their whereabouts online.
You can check out your competitors' social media pages, see how they handle social media marketing, and get ideas to improve yours.
13. Take advantage of modern electronic marketing tools
Social media platforms are constantly improving and introducing new tools and techniques to help digital marketers promote their brands even more effectively. You can leverage these developments to increase your brand awareness and improve conversion rates.
14. Profitable digital marketing
Most social media platforms today offer effective and affordable advertising programs that really deliver valuable results.
Also, as social media networks host billions of active users every month, the chances of your brand reaching a larger audience are dramatically high.
In addition to reasonably priced advertising programs, social media platforms like Facebook allow you to target specific audiences effectively across a number of factors. This includes age, gender, interests and life events, likes pages, etc.
Conclusion
Social media marketing is a must for many digital marketers for a variety of reasons, including the ones mentioned above. If you haven't started marketing your brand on major social media platforms yet, it's time to create a solid SMM strategy.
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