The tourism sector is one of the fastest growing worldwide and has a great influence on the world of Instagram, where travelers come both to find their new destinations and activities they can do during them and to publish and share with it. other people all their travel experiences.
For any travel agency, hotels, airlines or any business in the sector it is essential to have a presence on the social network, so that they can find millions of followers who may be interested in their travel content.
Tips to boost your Instagram in the tourism sector
If you have an Instagram account for the tourism sector, it is recommended that you take into consideration the following tips that we give you in this regard, so that you can get the most out of your account and obtain the best results.
Collaborate with influencers
The first of the tips that you can follow if you want to grow with your tourism account on Instagram is that you work with travel influencers, this being a great tool to achieve growth in the social network, as well as to get likes, comments and increase your number of followers, thus being able to publicize your products and services in an effective way.
Influencers have a large number of followers, who in many cases are very loyal to them, so when promoting your business you will see how you can quickly grow your account.
This marketing strategy is widely used today, being especially useful for sharing travel experiences. To do this, it is as simple as contacting an influencer and reaching an agreement with him to share a publication in which he mentions you and refers to your business. However, it is important that you choose the influencer properly, being preferable that it is related to your niche and sector.
Take advantage of the content of your users
It is important that you take advantage of all the content that users generate, since in addition to influencers, many people like to travel and take the opportunity to publicize their experiences. Although these types of users do not reach as many people as influencers, they do help generate greater trust among users, making them look like more real experiences.
It is always advisable to publish or republish content that other users have generated and that are attractive, generating greater interest and trust, in addition to achieving loyalty from those people whose content is being shared through the social network, although you must take into account that you should always ask their permission before using their publications.
Use tags or hashtags
The labels or hashtags are essential for SEO positioning within the well-known social network, since in this way it will be possible to reach a greater number of people, something essential in any business or account focused on the tourism sector.
Thanks to the use of the indicated hashtags, you will be able to reach people who want to go or feel interested in a particular destination, so that they can access your publications through them, for which it will be important that you manage to capture their attention with content of high quality.
Provide good customer support
On the other hand, it is very important to provide excellent customer service, with social networks being a perfect place to support users with any type of problem they may have. When a person has a problem or doubt with a trip, it is common today that they turn to social networks in search of a quick and effective solution, putting calls aside.
In the same way, those users who decide to share their experiences on the social network to help others generate comments about it, both positive and negative, that you must be able to manage in the appropriate way, so that you offer the best possible support and customer service at all times, which will make them more supported by your brand.
Build trust
Given the great competition, it can be difficult to stand out from other competitors, so it is important to bet on build trust among users and try to enhance social reputation, a factor that is relevant and that can be seen as an added value, so that you can attract new customers.
You have to take into account that users who travel tend to pay great attention to the different details related to the brand, being very important in the sector both the evaluations and the comments of other travelers, since there are many people who based on these when making your travel decisions.
In order to boost the social reputation of your brand or business, it is advisable that you choose to share the best comments and ratings from users through Isntagram stories, create sweepstakes or run affiliate campaigns that encourage other users to recommend you in return. of a reward for it.
Take advantage of Instagram Stories and IGTV
On the other hand, you must take into account both Instagram Stories and IGTV. Stories allow creating really interesting content that can attract a lot of users' attention, being able to bring closer contact with the user and transmit greater and better sensations and emotions.
You should also bear in mind that you can create long-duration videos by joining different stories. In any case, you can also bet on its integrated video service, IGTV, which has not had the acceptance or success that they expected from the platform, but which is a good place to publish videos of up to an hour in length.
You can use IGTV to create longer content such as videos on travel tips, travel guides or any other content that you think may be relevant to all of your followers, thus responding to their needs and desires.