Since Instagram decided to implement a format similar to that of TikTok on its social network, with its Instagram Reels, there have been more and more people who have been encouraged to bet on this type of content. This type of format helps brands to give greater visibility to their accounts, as well as being a way to share valuable content in a more fun and interesting way, which is why they have been so successful.
Although the popularity of the function is still very far from TikTok, which is specialized in this type of short videos, it is a reality that Reels have been growing in popularity among users and that more and more people are they decide to make their own creations. Since there are more and more users who turn to Reels, you will be interested to know how to make creative and original Instagram Reels to stand out and we are going to talk to you about this throughout this article.
However, before you start, you should know what a Reel, which is a short video of no more than 30 seconds that should be fun, witty and attractive, in which you can dance, tell something, show a product, present an offer, etc., always accompanied by text, music, filters…. Thanks to them, it is possible to generate a lot of organic reach, which translates into "free" followers that you can get, so you can get to do
How to make an Instagram Reel
First of all you should know how to make an Instagram Reel, a process that is very simple and intuitive and that everyone can do in just 5 minutes or less. The steps to follow to create a reel on Instagram are the following:
- First you have to open Instagram and then you must click on it + button to add new content.
- Then you must slide between the options that you will find at the bottom of the screen, to start choosing the Instagram Reel.
- By default, the video is set to last 15 seconds, but you have the possibility to add 15 more seconds to record up to 30 seconds if you click on the option Duration, something that many people are unaware of and that can be useful for all those cases in which it is necessary to have a longer duration for the creation of the videos.
- To continue with your Instagram Reel you must choose the audio you want to add, the effects, the speed and the layout.
- Next you must touch the circle button that you will have located at the bottom of the screen and start record your content.
- If when you finish creating the Instagram Reel you are interested in downloading it, you can do it from one of the options that you will see at the top. Tap the one with the down arrow shape, a video that will download in just a few seconds.
- Finally, para Publish, it will be enough to be able to click Next and follow the steps indicated until you have it in your stories or feed.
In this way you can create attractive content in which you can share information about your product or service, thus reaching your target audience or using them to answer frequently asked questions, show work processes, give tips or advice, and so on.
Now that you know what Instagram Reels are and how to make an Instagram Reel, we are going to give you a series of tips so you can know how to make creative and original Instagram Reels.
How to make creative reels
How can you understand, nowadays more and more popular contents are joining Instagram Reels, which means that users have many options to choose from, which is why you have to distinguish yourself. Some tips for this are the following:
Prepare a script
Before you start recording, it is important to be clear about the idea you want to convey. Therefore, if necessary, it is recommended create a script. If you are going to use different scenes and then put them together, think about the place that each one of them will have and what you will do or say in each one of them.
This will give you more time to think of original ideas, leaving less room for improvisation, which, although sometimes positive, will provide a more interesting and attractive result.
Use popular songs
Everyone likes songs that are in fashion, as they tend to be quite catchy and even encourage us to dance. If you want to be successful in your Reels, it is recommended that you resort to some of these Popular songs to these contents, since it is one of the best ways to reach the social network.
Includes filters and effects
If you open the effects library You will find a large number of options to choose from, which are divided into trends, reels and appearance, so you can observe them and choose the one that you think best fits your content or that is more fun to call the attention of your followers and potential followers, which is what it is about when creating this type of content.
Changes of scenery
You can dare to create different videos playing with changes of scenery or clothes, which is enough to create them separately in scenes and then put them together to create a very fun Reel. This is especially useful for clothing brands, but can be used in many other areas as well. It is a matter of imagination.
Background change
El background change It is one of the filters that you can find in Instagram Reels, and that gives a lot of play when creating all kinds of videos, since it allows you to make video interpretations as if you were in other places.
To use this filter, you must first save the images of the backgrounds that you want to appear in your videos on your smartphone.
Record in fast motion
Another content that you can take advantage of on the social network is to try record in fast motion. Thanks to the option Speed from Instagram Reels you will be able to enjoy this function. It is a good way to be able to shorten your videos and make that in the 30 seconds that you can use at most in this type of content, you can include more information.
We hope you take into account everything we have discussed, as it will help you create better videos on Instagram Reels.