One of the great doubts of many people who are dedicated to managing accounts in social networks for companies or professional level, as well as for influencers or anyone who wants to reach a greater number of people is the time at which they should be done publications so that they can reach as many people as possible.
The best time to publish on Instagram is a question that many people ask, and it is very difficult to answer, but a series of statistics related to the best hours to publish on each social network can be taken into account.
According to different studies there are significant data in this regard, although it must be taken into account that the best hours for an account will depend on its own audience. This means that what works in one may not work in another, so you have to take into account the statistics of each particular account.
Therefore, the data that we are going to give you if you know how to know the best time to post on social media They are indicative, but you will really have to value it in your own account analyzing it based on your publications. Viewing their statistics by testing the same type of publication at different times will allow you to know at what times of the day and days of the week your publications will be more successful.
Better times to post on social media
In any case, below we are going to give you some instructions so that you know the best times to publish according to the social network, or at least the ones that work best for many user accounts.
In the case of Facebook, which has more than 2.400 billion active users and is the most used social network, the best time to publish content is between 11 a.m. and 12 noon on Wednesday, with Sunday being the worst day to publish on the platform.
In the case of Instagram, the favorite social network for a large number of people today, especially for the youngest, the best days to post are Wednesdays and Fridays between 10 and 11 in the morning. The worst day, as with Facebook, are Sundays. This is normal since they are usually days when people rest from Saturday or stay at home or do other leisure activities, leaving social networks aside.
If in your case you want to know the best time to post on Twitter, the best days of the week to do so are Wednesdays and Fridays, between 9 and 11 in the morning. In the case of this social network, the worst day of the week to post on it is Saturdays.
On LinkedIn, the social network for employment, the best days to post on it are Wednesdays between 8 a.m. and 10 a.m., as well as at noon. Also on Thursdays between 9 in the morning and 2 in the afternoon; and Fridays around 9 in the morning are also good times to do your publications.
The worst day, like it happens on Facebook and Instagram, is Sunday.
These are the best times to post on these social networks according to a study carried out by Sprout Social, although it must be borne in mind that they may be, precisely, those that are the worst in your case. Although it works for many people, it does not mean that the same thing happens to you, since it will depend largely on your niche and your target audience.
For this reason, the best thing you can do is take these schedules as a reference to try to make your first publications and see their impact, but at the same time you should assess the possibility of making other publications at other times and on other days to check the days of the week when you have the best data and therefore work best for your particular account.
This is very important if you have a professional or company account, since the key to publishing is trying to reach as many people as possible. However, in addition to the scope of the publications, it is important to see in which times of the day and days of the week you can find a greater interaction by users, which will give you relevant information for future publications.
Also, you must bear in mind that it is not enough to find the perfect time for a social network, since each of them works in a different way. This means that, for example, although your ideal time to post on Twitter is a Friday at 2 in the afternoon, it may happen that on your Instagram account the perfect time is Monday at 8 in the morning. The schedules, therefore, can be very different depending on the social network.
The reason that the schedule of some social platforms cannot be extrapolated to another is that the audience can be very different and behave differently, which is why it is very important that you do a study of each particular social network. Each social network has its own ways of checking the reach and other information about the publications made, so you will have to check in each one of them the success or failure of your publications, in addition to comparing between different days and times .
This is, therefore, a job that will take a while, since it is not enough to do it for a couple of days, but it will certainly be worth it because you will get to know your audience better. In addition, it is always important that you compare between different types of publication to see the ones that best fit your audience and thus be able to offer them the most valuable content possible.
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