One of the activities that have become most popular with the arrival of the coronavirus quarantine has been, without a doubt, directing from Instagram. Surely you have seen many people who have used the social network to broadcast live, from famous people to youtubers and anyone who has wanted to have a good time with their followers or show them some faculty or ability.
When you enter your Instagram app you will see many names of people who are doing direct at that time, and given their great popularity, maybe you, as part of your marketing and advertising strategy for your business or company, or in a personal capacity to entertain yourself or any other reason, you want to do the same and make a live broadcast.
Key points to make the perfect live
However, for you to really achieve success, there are a number of considerations that you must take into account if you want to know how to make a perfect live broadcast on Instagram, which we will refer to below:
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The first of the points to take into account to create a good live broadcast is to find a place with good lighting. If you shoot the video in broad daylight, make sure you don't stand against the light and that the natural light doesn't cast a shadow on your face. You should also take this into account with the lights that you may have in your home in nighttime broadcasts. Light is key to making the video look properly.
Background
Depending on the theme or atmosphere that you want to give to the live show, you will have to think about one background or another, taking into account that a lot can be transmitted through it. For this reason, you must set up a place to do the live that is appropriate, avoiding disorder or other elements that can distract all those people who are watching your live.
Noise
Another aspect to take into account is the noise level. So that the broadcast can go in the most appropriate way and that all participants can hear you clearly and that it is not annoying for them, you should find a place where you can find yourself with the least possible noise level.
Avoid noises or distractions that could affect your performance, which, as a general rule, should take place with a quiet background environment. In this way you will be able to transmit your messages in a more timely manner and interact with the audience in the most appropriate way.
Support
You should avoid making a live broadcast by holding the mobile phone with your hand. This is due to several reasons, starting with the annoyance and fatigue that keeping the smartphone in your hand at all times can cause you, and continuing with the inconvenience of not having your hands available to gesture, something so important in all communication.
In addition, you will not enjoy stability in your live show, which can be a nuisance for those who are watching it, since you could make it seem annoying with so much movement and even leave the broadcast. For this reason it is an aspect that you must keep in mind.
We advise you to place the phone at eye level so that it is comfortable for you to use, in addition to considering the use of a tripod or similar. If you do not have it, you can always resort to any type of object that allows you to broadcast with sufficient stability on the smartphone on a table or similar and supported by an object.
Contents
All of the above is important, but it is useless to take care of all these aspects that we have indicated if later you have nothing to offer truly interesting to your audience. To do this, although you can create a live show trying to be spontaneous and reacting as you interact with the followers, it is always advisable that you have a script in which you establish at least a few ideas to talk about.
In this way, in the event that you do not know what to talk about, you can resort to them. It's not about reading, just that you have a short script that tells you what to talk about in case you go blank.
However, remember to always be as natural as possible, as this will bring you closer to your audience.
Interaction with the audience
To finish and with a great relationship with the previous section, you have to refer to the audience and the interaction you can have with them. This is key and is the main reason to do a live.
Although you can use it to communicate anything you want, the reality is that the great advantage of live broadcasts is the ability to interact with people on the other side of the screen, who can give you feedback and even collaborate in a way active so that you can make your live show the perfect broadcast.
They will be able to write to you at any time, so you must be very attentive to the chat and what they write in it, so that you can answer their doubts or questions, invite them to give their opinion and even make one of them join to your broadcast. Remember that Instagram broadcasts can be done in groups, so you can do it with several people and do any type of online event that interests you, in a very simple way and in front of a large number of people who may be willing to listen. what you can offer them.
All of them are very important and you must take them into account in order to create a perfect live broadcast, with which you can reach your audience and give them the content that allows you to grow on the platform or simply have a good time, depending on your objectives and needs.