Standing out in a social network is not easy as it may seem. The key is to try to offer interesting content for your target audience, but on a platform like Instagram where thousands of images are published per minute, it is impossible to reach a large number of people if the necessary measures and strategies are not taken. for it.
One of the keys to reaching a greater number of people is to make use of the hashtags, of which we are going to talk to you in depth in this article. This way you will know how to correctly use instagram hashtags in your posts.
Tags or hashtags are words or phrases composed of letters, numbers and even sometimes they can be accompanied by an emoji, which are written without leaving spaces and which are preceded by the "#" symbol, tags that allow content to be classified according to the theme.
In this way, if you use, for example, the hashtag «#futbol», content related to this sport will appear and depending on the relevance of the publication as well as the account that publishes them, it will appear in a higher position privileged within its classification.
One point to keep in mind regarding this function is that for a few years, on Instagram it is possible both to search for specific publications with a certain hashtag and to be able to follow one in particular (or several if you wish), just as you would do. with any user account, so that in your main feed of the social network you will see publications that contain that hashtag in particular.
Reasons to use hashtags on Instagram
If you are in this article and so far you have not paid much attention to its use, you may have doubts whether these labels are really as necessary as everyone says. However, the reality is that They are essential to be able to achieve success on the well-known social platform, as long as you use them in the appropriate way.
Therefore, we are going to explain the main benefits of using hashtags on Instagram:
Increased interaction with publications
By making users able to follow the activity of certain topics through hashtags and these being used as elements to be able to classify the content in one way or another, millions of people make use of them.
If you have a brand, professional or company account, you will be able to see the activity that comes from the labels to your account, so that you will be able to see which ones work best for you and the themes that you should influence.
Using hashtags in a timely manner you will be able to get many people through their use to reach your publications and your Instagram account.
Audience search
The use of hashtags can help you make yourself known to a greater number of people, thus allowing you to reach more potential clients or followers. However, you should also keep in mind that it helps you to locate and search for your target audience.
In this way you can adapt to the people you want to direct your publications to, in addition to insisting on a certain message that you want to convey. All this information can be obtained through the use of the labels.
Create brand
The proper use of hashtags can help you enormously when it comes to create your personal brand, either to publicize a certain product or service or to carry out all kinds of specific campaigns.
Through these tags you can make different publications around them and even make the users themselves can use it when commenting on something.
How to use hashtags correctly on Instagram
That said, it is time for us to give you a series of tips that you must follow in order to use hashtags correctly in your Instagram posts. We recommend that you take them into account to get the most out of them.
Don't use generic tags
A common mistake is to use tags that are too generic for the simple fact that they are popular. Actually, it is better that you use hashtags that are not being used by millions of users, since in this way the competition to appear in the first positions will be less and therefore you will have a better chance of reaching your target audience.
Use similar hashtags
One way to avoid repeating the same tags as the rest is to look for hashtags that are similar to the previous ones, that is, that are related but that are an alternative that allows you to enjoy less competition. Also, the moment you find hashtags that really work for you, you can make use of other similar ones to try to attract a greater number of users.
Watch the competition
A good way to know if hashtags can be effective is to look at the competition, one of the most common strategies being to analyze the publications of the competition. To do this, you must review the tags that your competitors use and see how they can work in your own publications.
Number of hashtags
Although there is no specific number of labels to be used, it is recommended not to overindulge when using them. The right thing for many is to place a number of hashtags around the 10 labels.
Also, these are recommended to be added in a natural way within the description and not just listed one after the other.
Hashtags that generate interaction
One last tip in this regard is that you look for labels that can really come in handy to achieve greater interaction from users, for which it is advisable that you invite them in the application itself to use it. For this you can create hashtags that accompany your publications and that allow other users who are part of the social platform to also use them in their respective publications.