If you want to venture into the world of electronic commerce, either because you intend to start a business or expand an existing one, you may seriously consider the possibility of selling your products in
Amazon. However, you may not know the steps you need to take and, more importantly, the requirements you need to
become an Amazon seller. You should know that to have a better experience you need to take into account different factors that are fundamental, such as the place where you reside or the products that you are going to sell, in addition to the payment methods. In the case of the e-commerce giant, it also has its own requirements that you must meet if you want to start marketing your products on its platform. Although you may think that they are simple criteria, the reality is that Amazon is quite demanding and requires different aspects to be able to sell on its marketplace. Next we are going to talk about the rules and considerations that you should know about it.
Essential requirements to be a seller on Amazon
The first thing you should know is that
Amazon It requires certain requirements that are essential to be able to apply to become a seller of its platform, and which are the following:
- You have to be adult.
- Reside in one of the 102 countries that accepts the e-commerce platform.
- You must have a telephone line in that country.
- You have to have a bank account where you can receive payments through the internet in any of the 64 countries that are accepted for receiving payments.
Countries Accepted by Amazon
Amazon allows sales on its platform to people residing in just over a hundred nations around the world. This is one of the requirements that you must meet. To do this, make sure that your country is within this list:
- North America: United States, Canada and Mexico.
- Central America: Costa Rica, El Salvador, Honduras, Panama and some islands in the Caribbean.
- South America: Argentina, Bolivia, Brazil, Chile, Colombia, Paraguay and Peru.
- European Union: Countries belonging to the European Union with the exception of Malta and Romania. And other European countries such as: Albania, Belarus, Iceland, Liechtenstein, Macedonia, Norway, Serbia, Switzerland and Ukraine.
- Asia: Bangladesh, Cambodia, China, South Korea, the Philippines, Hong Kong, India, Indonesia, Israel, Japan, Jordan, Malaysia, Nepal, Oman, Sri Lanka, Thailand, Taiwan, Turkey, and Vietnam.
- Eurasia: Armenia, Azerbaijan, Georgia, Russia and Singapore.
- Africa: Algeria, Benin, Botswana, Burkina Faso, Cameroon, Chad, Ivory Coast, Egypt, Gabon, Guinea, Equatorial Guinea, Kenya, Madagascar, Mali, Morocco, Mauritius, Mozambique, Namibia, Nigeria, Senegal, Togo, and Uganda.
- Oceania: Australia and New Zealand.
Requirements to sell your products on Amazon
In this platform you can find all kinds of products, although
you can not put up for sale any item you want. This is because the e-commerce giant takes into account a series of criteria so that it can be marketed.
Products with restrictions
Amazon tries to achieve the trust of its customers at all times and for this reason it prepared a list with
restricted products. In this way, if you market one of this list, you could be sanctioned, reaching in the most serious case to lose your right to sell on the platform and even to have legal actions against you. In this list appear some cosmetic products, medicines, weapons, robbery devices, and so on. For this you must consult the list provided by the platform, so that you really know if the product you want to market has a place or not on the sales platform.
Products that require approval
Just as there are some products that you cannot sell because their sale is prohibited, there are others that need to be
Amazon approved. This is the case of some toys and games on certain dates; videos, DVD and BlueRay, streaming devices, collector's coins, personal protection products, and so on. In any case, you can also check it from Amazon's own website.
Authentic products
On the other hand,
Amazon demands authenticity of products, so that you can protect consumers from fraud. Therefore, you should avoid marketing products that are illegal or counterfeit. If you do, you could be suspended as a seller, your business relationship is terminated or you may even have to face legal problems.
Terms and Conditions for Amazon Sellers
Amazon It has a series of terms and conditions that you should know and that could have consequences for you:
- Sales should only be made on Amazon's own website. That is to say, sales or customers should not be diverted to other websites. It cannot be done either in the product descriptions or in the sales confirmation.
- You must choose an appropriate trade name, in addition to having the right to use it and not having any suffix that can be associated with a contact email or similar.
- You must do a proper use of communications, having only to communicate with the client for what has to do with Amazon, without being able to take advantage of it to send advertising or promotions.
- They can only be done communications through the Amazon messaging system.
- Every seller can only have one account. If you need another, you will have to send a request to detail the reasons that lead you to request a new account.
- It is forbidden to manipulate customer feedback, so that you cannot offer incentives or anything similar to favor positive reviews. You will also not be able to rate or comment on your own products or those of the competition.
Likewise, there are other terms and conditions established by the e-commerce company. For this it is important that you consult the Amazon website and make sure to read each and every one of the points indicated therein in order to follow all the regulations as they are set, thus avoiding giving rise to problems with your account and even problems related to legal matters.
