The format of the webinar It has become in recent years a highly attractive resource for all types of digital businesses and companies, as video continues to be one of the preferred options for users to entertain, learn and consume information.
If you have not created any yet because you do not know how to do it but you are aware that it is the boost you need for your brand, for which you must know the methodology to do a professional and practical webinar in a simple way.
In this case, we are not going to talk about how you should configure a webinar, but about the steps you must follow to be able to create it from scratch to try to achieve the best results.
If you are not yet aware of all the advantages that webinars have, keep in mind that it serves to gain visibility, get leads, expand the number of subscriptions, achieve a greater number of sales and conversions, improve brand awareness and reinforce your brand image.
However, to achieve any of these objectives you must bear in mind that you need to offer training that is of interest to your audience; make an introduction to a course or product that you want to sell; create a tutorial about some kind of platform or tool; expand information on any point of view; and thus present some kind of project to the audience.
How to do a webinar step by step
Next, we are going to explain the steps you must follow to be able to achieve success with your webinar, which you will have to plan in advance. A webinar is not about improvising as you can do in any direct of a social network, but it is about something much more elaborate.
Define your goal
In the first place it is essential that you are able to define the objective of your campaign, having to be clear if you want to reinforce the image of your brand, gain visibility, generate greater trust or capture leads, among others, so that it will be much easier you can shape your strategy.
In this regard, it is also important that you are clear about the topic on which you are going to speak, know your target audience, be clear about who will appear in the webinar, the date and time most indicated to do so and what you are going to promote at the end. , be it a service, a product, etc.
Structure the webinar
It is very important that you make an adequate structure of the webinar, taking into account that the first 30-40 minutes you should use them to greet the guests and welcome them, giving a few minutes so that people can arrive. Once you have waited a bit, you should make an introduction to the topic to be discussed and develop the first aspects.
At all times you should seek to offer content that is relevant to users and that adds value to them, so that it does not harm your brand. Once this first phase is done and you develop the webinar, you should dedicate about 5 minutes to promote your service or product.
To finish, what you should do is leave about 10-15 minutes at the end to answer the questions that the audience may give you. Also, remember that the webinar should not be too long so as not to bore the participants excessively. In fact, it is best to be around one hour long.
Choose the tool for the webinar
Once you have defined your objectives and structured the way you want to do it, you must choose the software or tool to do the webinar. You should look for an option that allows you to create sessions in which many participants can appear and that at the same time allows you to generate contacts quickly and easily.
Depending on your attendee forecasts and your goals, you can opt for both free and paid solutions. Free tools can be suitable for reaching a good reach and attracting interested prospects, while payment options are more focused on getting loyal audiences.
Create a landing page
It is important that you create a landing page (landing page) in order to attract participants and get the data of those registered who want to go to the event, a landing page in which all the details of the event must be specified.
For this, it must have a structure, with a header in which the title of the webinar will appear, that is, of the topic to be discussed, in addition to indicating who will be the speaker, the number of places and those that are free, in addition to the place (in this case online). You should also explain the purpose of the webinar and what information or reward those who complete the webinar will be able to receive.
After the presentation, it is important to talk about the person who is the speaker, giving a brief description of their professional career and knowledge. Later you will have to place a call to action, to encourage the person so that people can sign up for it to be a participant.
The click to action (call to action) will lead to a form, where both the name and the email will be requested. You should not forget to place buttons to social networks to encourage users to share it and have a greater reach.
Finally, take into account other important aspects such as promoting the webinar on different channels, carrying out image, sound and audio checks to ensure that everything works properly and taking care of record the webinar to broadcast the replay later. In addition, after the event you can send the recording to the participants after the event, which will allow you to achieve more conversions.
Likewise, you can take advantage of the recording to share some relevant clips of it through social networks, in functions such as Instagram Stories. This can help you better connect with your audience and try to reach a larger number of people within social networks.