With more than 500 million downloads in the Google app store, TikTok andIt is the most downloaded application worldwide by iOS and Android users, and one of the 10 most downloaded in Spain. TikTok is much more than a social network for uploading videos.
How TikTok works
TikTok is a social network that combines the essence of Instagram, Vine and Musical.ly. The application is completely free, and can be downloaded from the Google App Store, the Apple App Store, and the Amazon App Store. Before a main feed in which you can find the recommended publications, as well as those of those users who are followed. When we access a public profile, you can see the number of followers and the number of hearts obtained. These come to be the equivalent of likes on Instagram, the way users have to show that the video in question has been to their liking.
What can be done on TikTok
When browsing the feed main, there are short videos, mostly small music clips. In a residual way, there is the occasional humorous video that brings back that memory of what Vine was in its day. Beyond these testimonial videos, TikTok is a merger of short clips with young teenagers singing their favorite songs at accelerated speed. And this is one of the attractions of Musical.ly, now merged into this new platform, accelerated videos.
User Profiles
The TikTok profile has the username, the profile picture, the followers and followed of the person, and the hearts obtained. Below, we have a space in which a brief biography is housed. It is possible to enable notifications so that we are informed when said person uploads content, as well as send private messages, to have a conversation with that person.
Within the profiles we have the videos, with a format quite similar to that of the direct ones on Instagram. We can leave comments within it, these will be public and can be valued with hearts. These videos can be shared on our social networks -Instagram, Instagram Stories, WhatsApp, Facebook- ...
We also find reactions in the purest Facebook style, as well as the possibility of inviting the person to do a duet with us, or add the video to favorites. Definitely, the interface and way of creating content on TikTok are well thought out and invite you to interact with the application.
Tiktok and the world
Tiktok ranges between the first and second most popular applications in Spain, and has more than 500 million downloads on Google Play. Adolescents want social networks in which to express themselves and generate content from which they can receive feedback, and TikTok is an ideal tool to do so.
It is a social network that check in practically everything that young people demand from this type of service. It's free, has a nice interface, it's easy to use, content is shared immediately and feedback is received in the same way. We can communicate in public or in private, follow our references… Everything a teenager asks for is on TikTok, for better or for worse.
Although there are studies that demonstrate the negative consequences for mental health in adolescents of social networks, from a behavioral point of view it is quite easy to explain the success of them. The brain is programmed to be gratified by immediate rewards, so we can literally go crazy about likes, you upload a photo and instantly hundreds or thousands of people saying they love it, your brain likes this more than your friends your photo.
TikTok then, knows how to attract the younger generation, renew and avoid competition, creating a monopoly in this unrivaled concept, short videos with music. An interesting proposal that attracts millions of daily users, and that generates enormous benefits for a company that is knowing how to manage its success.