As you may well know, Instagram is not just a platform for leisure and free time to keep up with the lives of acquaintances and friends, but it has become a perfect space for many companies and brands to do business. that there are many users who are in charge of searching for products and services through the social network, in some cases even having the possibility of acquiring them directly through Instagram Shopping.
For this reason, it is important to know Instagram in depth and see it as a perfect marketing tool to publicize products or services, at the same time that you can improve and enhance your brand image and retain customers while expanding your base of data. For this reason, before creating a business strategy, it is important to know how the social network works and also how to get the most out of the profile.
For this reason, if you want to know how to create a quality Instagram business profileNext, we are going to indicate the steps you must follow in order to create a professional account with which to optimize the results of your business.
Optimize your Instagram profile
When creating a professional Instagram account you must pay great attention to all the data and information that may appear in it, so it is important update your contact information and website, among others, so that your visitors can know how to contact you.
Of course you must add a photo to your company account, being the usual thing to choose to place the company logo. At the same time, use the biography to explain what you do and what message you want to convey and that identifies with your company.
Define the personality of your brand
It is important that, before you start creating content for your profile on the social network, you are able to define the personality of your brand, look for what makes it special for your potential customers. This is important that you know, that you create an identity and personality and try to show it to your potential clients both through your publications and stories and when interacting with the community or to place in the description of your biography.
Create content that is useful to your followers
Beyond all the above, it is very important to pay attention to the content you publish on the social network. When you have defined the personality of your brand, it is time for you to create quality content. If it is a new account, it is advisable to quickly publish nine publications, since in this way when a user enters your profile they will see at least 9 publications made, which will have a better visual appearance than if a user enter your profile and see blank spaces.
In addition, your publications must be able to stand out visually. It is very important that you pay attention to the composition of your photographs, so that they capture the attention of users, which may have an impact on the user.
On the other hand you must bear in mind that should be posted frequently to keep the attention with your followers and make them continue to maintain interest in your account.
Resort to 'storytelling'
Trying to create content that inspires other users is highly recommended, so resorting to "storytelling" is very important in this social network, since in this type of publication there is a story that helps when connecting with the people on the other side of the screen. These contents could be related to your entrepreneurship or the development of the company, but also to show personal reflections, customer testimonials, etc.
The possibilities in this sense are numerous, so it is a type of content that should be taken into account and try to apply in your professional accounts.
Analyze your results
It is very important that, beyond publishing quality content and taking into account all the aspects mentioned above, you are able to study your analytics and results, so that you can know which content works best with your target audience.
In addition, knowing data related to the countries and cities from where you have the most followers, their gender and age range, as well as the best times to publish, will help you ensure that your content can have greater popularity and success. Information has great power and for this reason it is essential that you analyze the results you are reaping to know how you can proceed to improve your content.
Interact with the community
Finally, it is important that, if you have a professional account, you bet on interacting with your community actively and continuously. It is the best medium you have to connect with your followers, clients and potential clients. It is important that you take into account what your audience can tell you and try to respond appropriately.
The fact that a brand is able to respond to its customers helps to achieve greater interaction that will be very beneficial so that the image of the brand is reinforced. Interaction can be encouraged in very different ways, from resorting to responses in comments to creating surveys, questions, questionnaires ... For this, Instagram Stories are a great option, since the stickers that it incorporates make it very easy to create any type of interaction and also facilitates the way to communicate with followers.
Try to respond to all comments and messages, even with a simple emoji, as this will generate greater empathy with the customer.
Taking into account these tips you will know how to create a quality Instagram business profile and with the best results.