Embed a Facebook pixel In a store created with the Shopify software, it has different advantages focused on knowing the behavior of your customers when accessing your website, since it is responsible for collecting information about the use that users give to your store. In this way you can focus your advertising campaigns to a greater extent, thus trying to seek the greatest success and profitability.
You may have already heard about it on occasion (or perhaps not), but in any case we are going to explain how to install the Facebook pixel in a Shopify store, which, although it may seem somewhat complex due to its name, the reality is that it is not so complex. In fact, it is a simple process that you can carry out just by taking into account the recommendations that we are going to give you below.
However, before you start you should bear in mind that you need to have a trading account o Facebook Business Manager, in addition to configuring the Facebook pixel through the Facebook ad manager.
How to add the Facebook pixel to a Shopify store
Once you comply with the above, we will tell you what you need to do to install the Facebook pixel in a Shopify store, for which you will have to follow these steps:
Know your Facebook pixel ID
First of all you must go to Business Manager from Facebook, which you can access by pressing HERE.
Once you are in it, you will have to go to the menu icon, which you will find in the upper left part of the screen, reprinted with an icon of three horizontal stripes. Then you must click on all tools in the lower right part of it, where you will find different options. One of them is the option Pixels, which is in the second column corresponding to analysis and reports.
Next, you must access the Facebook pixel, where you must also take into account that you can add a code with partner integration, add the code manually or send the information about your Facebook pixels to a developer, who will be in charge of carry out the process for you. In our case you must select Add your code with a partner integration.
After clicking on this option, Facebook itself will show us different options on the screen for us to choose a partner, among which is Shopify, which will be the e-commerce platform that you should choose in this case. However, the process is similar to if you want to use it for other platforms such as WooCommerce (WordPress), Magento ...
When you have already chosen the platform (Shopify in this case), you will see how a new screen appears in which your pixel identifier.
Add pixel ID in Shopify store
Once obtained e Pixel ID With the previous steps you will have to go to your Shopify store, going to the option Preferences that you will find in the menu of your online store. When you are in this section you should go to the bottom of the page, where you will find a section specifically created for this purpose. It is a field called Facebook Pixel and that, under the title Facebook pixel id you can paste or enter your Facebook Pixel Identifier.
In this simple way you will have added the pixel to your Shopify store.
Activity check
Once all of the above has been done and with the pixel theoretically well installed, you should check that it is active. For this you will have to go to Facebook ad manager, specifically to the menu Pixels that is in it, from where you can receive information about its status.
For everything to be correct, it must be green and put status as Assets. However, for it to be in this way you will have to first visit your Shopify store, since if you have not registered any visit in the store, it will not be activated. Therefore, first visit the store and then go to this section.
It may also be the case that when you go to check the status you find that the message «no activity yet«, Which will tell you that it is not working, although you may have to wait about 20 minutes for the changes to take effect.
An alternative way to know if it is working properly is to use an extension for Google Chrome called Facebook Pixel Helper, which you can download by pressing HERE.
Once you have pressed Add to Chrome you will have to wait for it to be downloaded and installed in your browser, a process after which it will make you see the corresponding symbol in your navigation bar.
When the extension is added you must go to your Shopify store. There you will see if the icon changes to blue and shows a number in green. Doing so means that the pixel is working and that it has been detected. In fact, by clicking on it you will be able to know its ID and the events that your store sends.
In this simple way you will already know how to install the Facebook pixel in a Shopify store, which is highly recommended to have a large amount of accurate information about your website
With all this information you will be able to maximize your conversions on Facebook, being able to resort to the different possibilities in the form of options that Facebook offers us. In addition to Shopify, as we have already mentioned, the pixel can be included in other web pages and services such as WordPress, Woocommerce, Magento, etc.
A pixel well integrated and added to your account is very easy to do as we have already mentioned, since you only have to follow the instructions that we have indicated, which although they may seem complicated a priori, because they involve many steps, the The reality is that in a matter of minutes you will be able to have the installation of your Facebook pixel ready.