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Do you want to quickly expand your Instagram reach while engaging your followers? If so, Instagram contests can help. You can enjoy immediate results when you run a contest, which will make it much easier to achieve your marketing goals. Follow some tips for creating an Instagram contest that converts.
Select an input method
First of all, you need to choose an input method. You have a lot of options for this, so let's look at some of the more popular ones.
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Like, comment and follow to win
If you spend a lot of time on Instagram, you've probably seen some sort of variation on this type of contest. Some companies ask people to like to participate, while others ask them to like and comment. Finally, some companies like, comment and follow the page to participate in the contest. This is the best option as it allows you to increase your reach, engagement, and followers with just one contest.
If you follow this route, you can choose the winner at random. Everyone has an equal chance of winning, and that's part of the attraction.
If you want to increase your reach, a friend tag contest might be the right choice for you. People can participate when they tag a friend on the post. You can ask people to tag a single friend, two or more friends to enter the contest. When people see the tag, they'll likely visit your page. Then they could follow your page and tag another friend. This type of contest can spread quickly, so be prepared to increase your reach and engagement.
Photo caption contests are also popular on Instagram. They provide a fun way for brands to interact with their customer base and also give people the opportunity to show off their personality and humor. Start by posting an unusual image, then ask people to caption it. You can quickly increase reach and engagement with this type of contest, and you can generate excitement around your brand as well.
Keep in mind that you will need to determine who will judge the competition and pick a winner. You will also need to devote time to the process. Unlike a random competition where anyone can win, you will have to go through the entries and choose the best legend.
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User Generated Content Contest (Selfie)
User-generated content can help you build trust with your target market. You can add lots of user-generated content to your page at once by making it the focal point of your contest. There are many ways to organize such a contest. Many brands have people posting selfies that show them off using one of the company's products.
Decide what you want people to post and ask them to use a specific hashtag to enter the contest. Then when people search for that hashtag, they'll see photos related to your brand. You'll also want to go a step further and include language in the contest rules that explains that you can use entries for marketing purposes. Then you can share the photos downstream if you want.
Choose the price
After choosing the method of participation, you will need to choose a price for your content. There are a few things to keep in mind when doing this.
First, select a price related to your business. It must be a product, service, gift card, or other item directly related to your brand. Although it may seem obvious, some brands make a mistake and donate products from other companies. For example, some brands choose to donate iPads even though the tablet has nothing to do with their business. This is problematic for several reasons. First of all, you will miss a chance for people to see how amazing your products or services are. Second, your content will attract people who are not in your target market. They might follow your page during the contest, but once it's over, they'll leave. This means that you will not really benefit from the promotion.
Then the price must be valuable. The higher the value, the more engagement you can expect from your competition. You may not be able to offer thousands of dollars in prizes, but select the most valuable item possible.
Write your description
You need to write a description for your competition so people know how to enter and what it entails. The description should provide full details and be written clearly, so that it is easy to understand. Make sure you include the contest rules, eligibility requirements, and restrictions. The description should also include the prize, the deadline to enter, and the time and date you will announce the winner.
Launch your contest
After you have written your description, you will be ready to launch your competition. Create an attractive photo and caption that explains the details of the contest. Post it and watch your engagement levels and reach increase.
Keep in mind that you want your entire Instagram page to be engaging and engaging for people entering the contest. After all, you want to attract long-term followers. Your contest will likely take a lot of your time, but you still need to work on getting likes on your other posts so that people who visit your page see that you have a lot to offer. You can buy Instagram likes to increase engagement on your page so you can do your best during the contest.
Keep track of scans
Finally, keep track of analytics while your contest is live. You should notice a dramatic increase in engagement. If you get a lot of new subscribers to this contest, your next one may be even more successful. Save the crawls so you can compare every piece of content you run.
Brainstorming Contest Ideas Today
Brainstorm a few ideas for an Instagram contest. Then use these tips to increase the chances of success. Once you have a few successful contests in the books, you should have a strong Instagram presence with lots of followers.
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