How To Engage Your Audience With Video Marketing On Instagram

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Show, don't tell.

It's an old saying that shows how effective video marketing is today, especially in the world of social media marketing.

By creating high quality videos that show your brand position, existing and potential customers will connect with your products / services even better.

Among all types of content, videos are one of the best types that you can go for. They are more interesting and meaningful to your viewers because they are enveloped in real context and offer real connections.

This is where video storytelling comes in. Telling your story through videos is a sure-fire way to have a more engaged IG page. To help you do that, here are some storytelling tips to incorporate into your marketing strategy.

But first, why video marketing on Instagram? Well, this is …

Increase traffic and improve leads, conversions and sales
Shows a higher return on investment

Promotes social shares and engages even the laziest customers
Builds trust and creates long-standing customer relationships
Is a great way to explain just about everything
Help you stay relevant
Expands your audience

Tips on Using Video Storytelling on Instagram

1. Turn existing content into videos

Ebooks, podcasts, press releases, blog content, etc. You can repurpose all of this in videos to re-engage your audience and spark even more emotions.

You can take this opportunity to maximize the other content you have spent researching and creating.

2. Activate video for your brand

Along with reusing content, you also need to enable your brand to stay competitive and leverage existing assets.

Think about every process in your business and how you can create videos around them.

3. Use the Hero & # 39; s Journey template

To give customers a real insight into what your business does, you need to write your story in a way that combines your business with the customer.

Try the hero's journey; a model commonly seen in movies and writing.

You simply place the customer as the hero and your business as the guide for the hero. Heroes or clients have obstacles that prevent them from achieving their goals. So while the job of your business is to guide them, your products / services are the tools they need to overcome the hurdle.

4. Ignore the sales pitch

Please avoid making your videos sell-out. The idea is to tell the customer's story, so don't try to release yours or sell them. Whatever video you come up with, do it in a way that focuses on the needs of the customer. Fortunately, IG videos don't have a CTA, which reduces the commercial nature of most marketing content.

5. Make it fun and digestible

This one is a big challenge for most brands. You need to present your story in a fun and digestible way. Since there is a limit, you need to incorporate your post into something that is brief but still adds value.

A video from the 1920s can replace a 500 word article with so much more efficiency and conversions. And an interesting fact: the shorter the video, the better.

6. Include the human touch

Videos are a great way to build empathy and include a human touch in your marketing efforts. If you can create your videos in a way that shows empathy, customers can uncover your story by watching someone else go through it.

This is perhaps the most important pointer on this list. Conversions and sales will increase as soon as your videos arouse the right emotions.

7. Don't be afraid to go live

Besides the pre-edited videos, you also need to tell your story live. This can be done by a content or social media marketer, or even the business owner. Live streaming can be a big step forward for your brand. Here's everything you need to know about IG live.

8. Include the audience

The aim is to spark the interest of viewers. But without taking them away, it's absolutely impossible.

Show that you know their weak points. Thank them. Ask a question at the end of your video, recorded or broadcast live. Things like these help customers feel included.

You can also call them in your videos. Live streaming allows you to interact with them live.

9. Maintain authenticity

Authenticity is all about showing that you are a real person. We want to see that you are human like everyone else. Let them see your surroundings and feel like they are looking at a friend.

Incorporate conflicts into your content, showing that you fully understand their weak points. Focus not just on what your products can do for the market, but why each specific customer should buy it.

10. Accept the constraints

Similar to how the world is developing from the COVID-19 pandemic, constraints can help you create better, more inspired videos. You can draw inspiration from things you could never imagine. From the park to cafes, keep an open mind and the creative juices will rush.

The constraints also encourage privacy, as you give viewers a closer look at who is in the video.

11. Show, don't tell

Yes I am using this phrase again.

Many brands are wrong. They bombard customers with unnecessary information, leading brands to lose interest in no time.

You need to focus on presenting your topic in action, providing visual context for the main idea of your content. The context will determine how the visuals will be. Your videos can show step-by-step instructions, case studies, tutorials, demos, and more.

How to engage your audience with video marketing on Instagram